OTHER GUARICHA | LATIN AMERICAN FASHION MAGAZINE | DECEMBER 2022 | MA PROJECT
Under the premise: that fashion is an expression of culture, mainstream fashion magazines that cover international targets have become gatekeepers of what is included in the industry; having in mind the cultural differences in every location that produces these magazines, it is logical to think that these validation points that identify a concept as fashionable depend on the specific user each issue is targeting and the cultural context surrounding the magazine.
This artefact is a reaction to a content analysis that studied 42 issues from the biggest names in the publishing fashion industry, which gave as a result of the lack of diversity and representation of minorities in mainstream fashion magazines.
